Every brand, big or small, is on LinkedIn, stepping up its brand video marketing game to capture leads from a pool of decision-makers and professionals. explainer video production
But LinkedIn video marketing isn’t just about creating a great video and waiting for it to perform—it’s a data-driven game.
You need key insights on what works, what doesn’t, your audience preferences, and what drives engagement and leads.
To make this easier for you, we’ve put together this detailed blog that uncovers several LinkedIn video marketing statistics you need to fine-tune your strategy and make it more effective.
2025 LinkedIn Video Statistics: 25+ Emerging Trends & Developments
1. LinkedIn is the 4th most popular platform for video marketing. explainer video agency
According to a Wyzowl report, LinkedIn is the fourth most widely used social media video marketing platform, with 76% of video marketers trusting it. It ranks below the three major video platforms: YouTube, Facebook, and Instagram.
2. LinkedIn users are 20x more inclined to share video content.
The users are 20x more inclined to share video content than any other type of content on LinkedIn because of the visually engaging nature of video content.
Compared to other types of content shared on the platform, videos build stronger connections and resonate more effectively with users.
This is especially beneficial for brands aiming to increase their reach. As people share their video content, their visibility across user networks grows, enhancing opportunities for organic growth.
3. Video posts generate 5x higher interaction and engagement rates.
Compared to the conventional posts we see on LinkedIn, video posts get 5x more engagement.
In fact, according to a latest LinkedIn Benchmark Study by SocialInsider, visual posts on LinkedIn, majorly videos, contributed to a 3.85% engagement rate by impressions on the platform.
Here’s why video posts on LinkedIn work.
These social media video posts capture users' attention, hold it longer, and encourage engagement through shares, likes, and comments.
When people engage more with your content, it gains greater visibility on user feeds.
This increased visibility sparks conversations, helping to build a stronger online community. Brands can leverage this community to foster discussions around their offerings and generate more traction.
4. B2B brands get 80% of their leads through LinkedIn.
LinkedIn is the ‘go-to hub’ for lead generation with B2B brands getting 80% of their leads through this platform.
In fact, according to numbers from Revnew, 59% of B2B + B2C social media leads come from LinkedIn, followed by Twitter/X and Facebook.
Many brands are now using video content to take this advantage to the next level. They use videos to simplify their products or services, showcase their expertise, and build trust within their industry.
With compelling storytelling and engaging visuals, videos resonate with decision-makers.
In fact, if given a choice between video and text, 59% of executives agree they would opt for video content on LinkedIn.
So, investing in video ads is a great way for brands to drive qualified leads and fuel long-term business growth.
5. LinkedIn video ads capture attention 3x longer than static ads.
Compared to static image ads and textual content, video ads on LinkedIn stand out, capturing attention 3x longer.
This extended attention span gives brands more time to convey their message, share detailed information, introduce products, and engage viewers effectively. animated explainer video services
The increased attention also leads to higher conversions and more follow-up opportunities, maximizing your advertising ROI on the platform.
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