Ever wondered what lies between the worlds of 2D and 3D animation?
2.5D animation!
This animation style has one-half of B2B brands scratching their heads and the other half leveraging it to create versatile, impactful brand videos within budget and time constraints.
If you’ve been holding back from using this style because you’re unsure what it truly is—or worried that choosing it over 2D or 3D animation might leave you at a disadvantage—this blog is exactly what you need.
We’ll break down what 2.5D animation is, when and where to use it, how it differs from 2D and 3D animation, and back it all up with relevant B2B examples to help solidify your understanding.
Ready to explore this unique animation style? Let’s dive in!
What is 2.5D Animation?
Simply put, it's a style of animation that dangles between the technicalities of 2D and 3D video styles.
It combines 2D objects in 3D space to create the illusion of 3D animation.
Animators leverage compositing software and techniques like layering, shadowing, and perspective adjustments, among others, to add volume to a 2D element and transform it to give the impression of 3D.
Why Should You Use 2.5D Animation?
2.5D animation is already a favorite of many B2B marketers and here is why you should use it too:
1. Explains Complex Ideas Clearly and Within Budget
Suppose you have a great video concept, but the catch is that the idea is too intricate for 2D animation to fully capture, and 3D animation is out of reach due to time or budget constraints.
That’s where 2.5D animation can be a game-changer.
It strikes the perfect balance, animated video production company providing creative freedom to transform complex ideas into simple, visually engaging narratives.
Moreover, it spares you from the need for detailed, time-consuming, and costly modeling or rigging techniques required in 3D animation.
2. Incredibly Versatile
A good animation style is one that’s versatile and useful in many areas, and 2.5D animation ticks that box as well.
From explainer videos and educational content to website designs, case studies, and marketing teasers, 2.5D animation fits seamlessly into various creative and commercial applications.
This versatility makes it an excellent investment for any brand.
3. Boosts Engagement
2.5D isn’t the kind of animation style explainer video animation services viewers are accustomed to, so when you incorporate this style into your video, it appears unique and out of the box, instantly captivating the audience.
It holds their attention longer than traditional video formats. Paired with a well-written script, 2.5D videos can fascinate audiences and significantly enhance your overall engagement.
4. Enhances Storytelling
By giving your brand story the much-needed depth and dimension, 2.5D animation makes your narrative more engaging and impactful.
This gives you an edge, elevates your messaging, and strengthens your connection with your audience.
5. Improves Memorability
2.5D animation incorporates interactive and captivating elements which, when paired with striking visuals and engaging motion graphics, ensure that your message resonates and stays with your audience for longer.
Now that you know why 2.5D animation is such a game-changer, you might be wondering—when should you actually use it? Let’s dive into that next.
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